Slide mastery and storytelling

After this development track you will be able to:

  • Structure presentation content and make presentations with an impact
  • Build a compelling storyline and communicate with clear visuals
  • Master communication of clear messages that is targeted an audience to drive real change

Learning objectives:

  • Apply the pyramid principle for structured communication
  • Build up a storyline that captures an audience
  • Balance the three appeals: Ethos, pathos and logos
  • Communicate in a conscious way to how people think and remember
  • Understand classic presentation pitfalls – and learn how to avoid them
  • Apply fundamental presentation principles – and gain practice in applying them

The development track is specially designed for:

  • Consultants
  • Line managers
  • Project managers
  • Change managers

Development track methods:

  • Workshops
  • Group work with exercises and cases: ‘Identifying eye candy’
  • Group work with concrete presentation tasks: ‘Cooking eye candy’

Development track material:

  • CPC Recipe for perfect slides
  • Typical pitfalls and 5 key principles to avoid them
  • Slide templates and guidelines


  • CPC Development track group effort

Data and cookies

We are using cookies to recognize and track your repeat visits and preferences as well as measuring the traffic on our website. By clicking ‘Accept all cookies’ you consent to use the cookies unless you have disabled them in the settings. You can at anytime control this clicking ‘Deselect’ or via the link in the footer.


Cookie settings

Please change your settings below.